Category: Strategy & Tips

How to Find a Good Website Translator

The theoretical basics that a website translator acquires during his studies do not make him a master of his field. Because without a sure feeling for language and a certain intuition for what an author wants to say with his words, the technical ability does not go beyond average performance. When a bricklayer sees a brick, it’s just a brick that he can do the same thing over and over again. When a translator reads a word, it can have that meaning one time, but mean something completely different the next time.

What do you think of the translator who always accurately grasps the meaning of the words and always hits the nail on the head with the formulations?

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How to Find the Best Corporate Account

When you start a business, you face a lot of new tasks at the beginning: setting up the accounting, registering with the authorities, and acquiring customers. In the course of business development, finding and setting up a separate account for the company is sometimes given a secondary priority. A common way of thinking is that similar to possible previous employment as an employee, banking transactions can first be done via the private account until the business is up and running. But that entails enormous risks for you as a private individual. Furthermore, setting up a corporate account is less complicated if you pay attention to a few points and follow the right strategy. We’ll enlighten you on the problems of running a personal account and show you how to use a strategy to find your best business account.

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How to Create a Standout LinkedIn Profile Tagline

“Bond. James Bond.“ That name, just by its naming, evokes a memorable description of who this man is and what he is capable of. However, most of us need to go a little further to give someone an idea of ​​who we are and what we can do. On LinkedIn, in addition to mentioning our name, we should also refer to our job title, our professional strengths our professional experience, and a tagline. This article will help you stand out from the crowd. Regardless of whether you are looking for a job or developing your career: with a well-chosen LinkedIn profile tagline, you can build a real personal brand on LinkedIn.

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How to Create a Really Good Company Blog

Corporate blogging is still relevant. The question Should I start a business blog? is increasingly being replaced by the consideration of how can I create a really good company blog?

Because such a corporate blog means a little effort, but otherwise only has advantages. You gain a new channel for contacting the target group. While you address them very directly and needs-oriented in the blog, you can also demonstrate your own expertise at the same time. And: The company’s portfolio is presented in detail in blog posts, without the information coming across as too promotional.

When starting company blogging, however, you should avoid a few sources of error from the outset. Here you will find valuable tips on the subject of company blogs and learn everything about possible mistakes that you can make when starting.

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How to Integrate AR into your Marketing

Against the background of the corona pandemic, revolutionary technologies are gaining new relevance: It has never been more important for companies to create digital experiences and to shift the effect of a physical product demonstration to the digital. This is what makes augmented reality possible – be it via an app, with special glasses, or via a browser. The mechanism behind it: AR software enriches the real world with virtual images and thus increases the user’s scope for action – with great potential for saving time, resources, and costs. In the following, you will find out how you can integrate AR in marketing without high costs.

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How to Create an Organizational Chart

Did you know that organizational charts have been around for more than 150 years? You can draw on a comprehensive wealth of experience when creating it. Here you can find out how to do this step by step. The form in which you best set up your organizational chart depends primarily on your goals. What do you want to achieve with the graphical representation? In the beginning, there is the determination of the focal points. The perfect concept requires a thorough organizational diagnosis.

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How to Find the Best Instagram Stickers for your Marketing

Around 500 million people use the story function on Instagram every day. With so many users and content, it’s hard to stand out from the crowd. Even spectacular and carefully planned content does not always turn out to be an eye-catcher. Still, giving up is not a solution – Instagram Stories are too powerful a marketing tool to neglect. To get more attention, marketers, bloggers, and story producers often use stickers. Instagram makes this available free of charge. Alternatively, they can be found and imported from other sources – free of charge or for a small fee.

But it shouldn’t just be about choosing particularly unusual, colorful, or eye-catching stickers. At best, they form a coherent entity with your brand’s aesthetic. You can find out here how to proceed when looking for the right stickers.

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How to Create a Marketing Report

A successful marketing report consists of a whole bundle of measures that ideally complement each other perfectly and are optimally coordinated. But which measure brought which result in the end? This question becomes all the more important for a company if it fails to succeed.

So it is not just a matter of putting together a bundle of measures, but also measuring the effect of the whole package. And to determine how much each element ultimately contributed to the overall success. So that you can adjust the screws of your marketing concept in such a way that the greatest possible benefit is achieved with adequate expenditure.

So you always have to keep an eye on your numbers. This is sometimes not that easy if you simply collect the data you receive. Then followers, visitors, leads, and buyers quickly become an opaque jungle of numbers. To have your ROI permanently under control, you have to prepare data and relate them to each other. Here you get the information on how it works.

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How to Create your Website

Having your website is standard these days. From the solo self-employed to the global corporation – for economic success, an online presence is a basic requirement in the digital age. Whether you want to present a service or want to sell products via a shop, without an appealing presence on the World Wide Web, your reach will be limited. That’s why there are countless offers to create your website. But should you become active yourself using the website construction kit or would you rather hire a professional web designer?

To be able to answer this question, you must first be clear about what goals you want to pursue with your website. And how much budget do you want to invest in it?

This article deals with the different ways to your website. For whom are website construction kits suitable, who is better off with a content management system? Can I program my website myself or should I get a professional on board? These questions should be answered. In addition, there is an overview of the various providers of website creation systems.

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How to Create a Business Plan

Before founding, there is a business plan. This valuable document will help you plan and organize your project. You will also need it to present your concept to banks, authorities, or investors. An accurately drawn-up business plan presents your project in detail and can convince the respective decision-makers of the chances of success of your idea.

You should invest both all your skills and your glowing passion for the start-up project in the creation of the business plan. There are free patterns and templates available online that you can use to create the document yourself. Or you decide on a fee-based provider who is at your side.

A business plan is something like a start-up roadmap that gives you an overview and brings your business idea closer to the reader. Here you can find out what to consider when creating it and how to make your business plan perfect.

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Influencer Prices: How to Determine Costs and Negotiate

Influencer cooperations are a central marketing component for German companies today. 59 percent of all German companies operate influencer marketing – and not without reason: the investments are worthwhile. The recommendations of the influencers ensure more reach, brand awareness, and sales. However, the pricing remains a big mystery, because each contact person quotes different prices. This confuses. For this reason, many decision-makers from the marketing departments ask themselves the question: What are the appropriate influencer prices?

There is no universal answer to that. Rather, the price depends on several factors and your negotiating skills. In the following, you will find out how to form an opinion on the appropriate influencer price.

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How to Increase Your Instagram Reach

Instagram offers great advertising opportunities for companies – it has become one of the most popular social media channels ever. In 2020, Instagram had 15.6 million daily users in Germany. Experts predict a significant increase in the coming years. Reason enough to take a closer look at the topic is because more and more companies are active on Instagram and advertise their products there. For this to work profitably, the range is crucial. In this article, you can read how you to increase reach on your Instagram with effective measures.

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How to Design and Legally Compliant Social Media Sweepstakes

If you want to interact with your customers online in the long term, you have to come up with something special. And again and again. Because virtual competition never sleeps. Especially not the ones on social media. People post, comment, and like as much as they can. And that’s what these platforms are for. Don’t miss this activity and use it cleverly for your marketing. One possibility for positive interaction with users is social media sweepstakes. Because if something is available for free, it still attracts participants in the digital age just as it used to with the discount stamps in corner shops.

That’s why many online marketers take advantage of the appeal of sweepstakes. The offers are widespread, but of course not all meet the same quality standards. So that you don’t go to the trouble in vain and your customers aren’t disappointed in the end, we present promising strategies with the competition here.

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10 Ways to Make Your Instagram Stories Stand Out from the Crowd

Instagram Stories have become a real hit for the platform since they were first implemented in 2016. As of January 2019, the global daily user count was 500 million.

This is not a wonder. After all, it’s a quick way to engage with users in creative ways. Viewers, on the other hand, don’t need a large attention span; an Insta Story only lasts a few seconds.

In the following text, we explain why you should use Instagram Stories for your online marketing strategy. Also, we suggest you some Insta Story ideas to make your brand more interesting, exciting, and fun for your audience.

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How to Develop an Outstanding Sales Strategy

Your company has a great product, creative marketers, and top salespeople. Nevertheless, the sales figures are not in the green range. Then you should think about whether your current sales strategy is really convincing.

To inspire your customers for the offers of your company, you need a really well-thought-out sales strategy – according to the motto: “The worm has to taste the fish, not the angler!”

As with many other marketing disciplines, you first need extensive knowledge of the competitive environment for an outstanding sales strategy. You should also think about the unique selling propositions your business can use. Finally, a well-thought-out marketing plan is one of the key points of a good sales strategy.

We will show you which important points you should also work through when planning your sales process to catapult sales figures to unimagined heights.

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OKR: How to Plan your Goals Using the OKR Technique

Give your target planning in sales management a new character. With Objectives and Key Results, or OKR for short, you can overcome what is sometimes the biggest hurdle in a company’s branches – the successful flow of information and coordination between the specialist departments, working groups, and project teams. With OKRs you act flexibly in the constantly changing structures of a modern working world. The Objectives and Key Results method enables companies to concentrate fully on their objectives. Each team member is included in the processes to achieve the goals. Each individual is motivated to contribute. In this blog, we share how to plan your goals with the OKR technique.

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What Does an Optimal Pitch Deck Looks Like?

Convince in just a few minutes: Because investors don’t have time to dig through your business plan, you have to inspire them concisely. A pitch deck is perfect for this. With it, you present all important information in a short time.

If your pitch deck is convincing, it’s your ticket to another contact. If you don’t have a pitch deck and want to submit a direct submission instead, you’ll often get blocked concerning the pitch deck submission.

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How to Optimally Use Closed Questions in Sales

Closed questions are classic in questionnaires and sales pitches. However, they are not that easy to formulate correctly. You quickly end up with leading questions that make the answers useless. Or you only conduct the sales talk with yourself or put the interviewee under pressure.

But closed-ended questions are a very important tool for any marketing and sales team. In this article, you will find out how to use this form of question correctly.

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How to Create a Really Successful Advertising Slogan

To create a really good advertising slogan, you need to understand that you are not selling the product or service. What is sold is your brand core. It is feelings and inner images that you trigger in consumers with your advertising message. You can describe a product in detail, advertise all its advantages or present it in a perfect look – but sales will still not occur if you cannot anchor yourself with your brand in the consumers’ minds in the long term. If you want your product to sell, you need a catchy and concise tagline that sells the benefit, not the item itself. An advertising slogan should provide information about all the advantages of the brand in a few words and encourage purchases. He has to pick up on your brand essence and give your product a unique selling point if possible. Strictly speaking, a slogan is the packaging that describes what is inside.

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How to Effectively Collaborate with Micro-influencers

Influencers rely on the credibility of product recommendations from good friends. Because that’s exactly how they try to get across to their followers. But with the big ones, the trustworthiness of influencer marketing is beginning to crumble. Users know that the recommendations are advertising measures – the ‘friend status’ is no longer as credible as it used to be. Micro-influencers take advantage of this. While mega-influencers are increasingly perceived as savvy marketing professionals, the little ones seem a lot more likable. They score with authenticity, and real proximity to specific target groups and depict a limited subject area that reaches exactly this group of people.

Working with micro-influencers can therefore be worthwhile. What do you have to pay attention to, how do you find the right partner? We want to answer these questions for you now.

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More Sales on Amazon Through Paid Advertising

Today, many entrepreneurs, business coaches, consultants, and experts from any industry commit to writing and publishing a popular science book. The benefit is obvious. Having your own book on an expert topic offers decisive competitive advantages over the competition – greater awareness, increased perceived competence, and the associated authority in the field of knowledge are particularly interesting for entrepreneurs who want to stand out with their own book and thus draw attention to their core business. Let’s look at your paid advertising opportunities and learn how to get more sales on Amazon.

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How to Write a Really Good Press Release

Writing a good press release is not rocket science. Structure, the information contained, and stylistic requirements have established themselves over time and leave little room for major failures, but also for innovations. Therefore, you should know the peculiarities of a press release. This guide will help you write a good press release.

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How Technology Improves Collaboration with Freelancers

Many e-commerce companies work with freelancers to implement projects faster and more successfully during their collaboration. What is often not known is that technology can help to improve collaboration with freelancers, and make it more efficient.

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How to Successfully Start Ecommerce

Hard times require courage, especially when it comes to ecommerce. The Covid-19 pandemic demands a lot from the economy and society. Numerous small and medium-sized companies fear their existence. It is important to see the current situation as an opportunity to rethink your own business model and finally initiate long-delayed digitization. In this article, you will learn how to start ecommerce business in just 10 steps.

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Managing Web Projects for High Performance

You, as a web designer, concept developer, or marketing manager (perhaps not quite as technically adept) know what else is important in addition to cool design and targeted customer orientation – high web performance. So, let’s talk about how to gain high web performance for your project.

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Integrate Swipe Up into the Instagram Story

If you want to get even more out of your Instagram presence, the Swipe Up in the stories is a good addition to your marketing strategy on Instagram. With this feature, you can make your stories more thoughtful, which in the next step will lead to more clicks, traffic to your website, and/or sales.

In this post you will find answers to the following questions:

  • What is Instagram Swipe Up?
  • How do you get the feature and who can use it?
  • How to add a link to the Instagram Stories with the swipe-up?
  • What alternative options are there for accounts that don’t have 10,000 followers?

What is Instagram Swipe Up?

Instagram’s core concern is to keep users on the platform for as long as possible. As a result, there are few ways to include links to external posts within the app. Most users only have the text box available to share a link. However, some accounts and users can use other options in the form of the swipe-up function.

When a swipe-up link is added to an Insta Story, viewers can tap an arrow at the bottom of their screen or swipe up on the story to view the link. This is marked with a button that says “Swipe Up”. In German, swipe up means “show more”. The corresponding pages open directly in the app.

Who can use Instagram Swipe Up?

To be able to use Swipe Up, however, certain requirements must be met. Not all Instagram users have access to the link feature for their Stories. To use Swipe Up, you have to

  • have set up a profile as a business account and
  • have over 10,000 followers

or have a verified account. An account with verification enabled can be recognized by the blue tick next to a profile. It means that Instagram has verified that an account is the authentic presence of the public figure, celebrity, or global brand it represents.

Compared to the total number of Instagram users, only a very small proportion have a verified account. However, there are also some ways to implement the link function in the stories without verification. How exactly, we explain below.

How to add a link to Instagram Stories with Swipe Up?

Once you’ve met the criteria that give you access to the Instagram swipe-up feature, the link icon will automatically appear in your stories editor. This is the chain symbol.

Tapping the chain icon will open a window where you can add a link to your story. To do this, click on the “+ Web link” section and paste the URL.

It is important at this point to enter information about brand partnerships, for example when sponsored content is shared. Tagging the business partner adds the flag “Paid partnership with” to the story.

Once all the markings have been correctly made, all that remains is to complete the process by clicking on “Done” or the green tick. Editing or changing the link is only possible as long as the story has not yet been published. After that, no more modifications can be made without deleting the entire story.

There are many different ways to add links to Instagram Stories, including:

  • Link Sharing: Sharing insightful articles or promoting a new blog post
  • View product: Direct forwarding to products in the app
  • Show shop: Possibility to promote the entire range of products

The last two options require Instagram Shopping to be enabled.

What alternatives to Swipe Up are there for accounts that don’t have 10,000 followers or don’t have a verification tick?

In an interview, Instagram representatives confirmed that tests are already being carried out with a new story sticker, which will eventually also be available to smaller accounts or accounts without a tick.

Even if an account is not verified, does not yet have 10,000 followers and does not belong to the test group of story link stickers, a small workaround can be used to insert a link into the Instagram story or elsewhere within the app.

The following options are available:

Story links via IGTV videos

It is possible to insert a clickable link in the IGTV area. If you then share the IGTV video in your story, your followers will get to the link and then to the corresponding page. This isn’t quite as flexible as the swipe-up, but still helpful.

Swipe-Up-Links in Instagram Shop

Another way to generate traffic from Instagram Stories without having 10,000 followers is to add a swipe-up link to an Instagram Shop. To do this, Instagram Shopping must be activated for the relevant account. This is time-consuming at first, but as soon as everything is in place, the shop and individual products can be linked in every Instagram story – regardless of the number of followers.

Poll Stickers in Instagram Stories

This little gadget in the stories does not generate a direct link, but it does allow you to get to know your own followers better and motivate them to interact. The poll sticker can also be used to engage with users who have responded to something. Within the 24 hours that a story is viewable, the paper airplane icon next to the person can be clicked to send them a link to a topic related to the poll.

Links via chat stickers

The Join Chat sticker is a relatively new feature in Instagram Stories. He invites followers to join a group chat for up to 32 people. In contrast to contact via the survey sticker, in this case, participation in the conversation is at the initiative of the user. The disadvantage is that the conversations in the group chat also take place among the users and the conversation has to be moderated.

Sending links via direct messages

This measure to increase the range should only be used in exceptional cases and carefully. A personal relationship must be established with the user before any link is shared. However, once the link is in place, direct messaging is one of the best opportunities for lead generation.

Conclusion

The Instagram Stories swipe-up feature is a powerful tool with many capabilities, helping to increase reach and promote leads and products. You simply add a swipe up via the chain icon in the story editor.

Although Swipe Up is currently only available to high-reach accounts, there are good alternatives for smaller accounts to share links. Based on communications from Instagram, it is expected that a similar tool will be available for all accounts in the not-too-distant future.

How to Rebrand Successfully in 2023

There are certainly many reasons why you can benefit from a refreshed brand and set yourself apart from the competition in a targeted manner. This process, called rebranding, offers your company and your corporate identity fantastic opportunities: You can revise old, outdated conventions while remaining true to the core of what makes your company so unique. This allows it to move with the times while maintaining the integrity of its values. In this article, you will learn how to rebrand successfully and create a new brand identity.

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Protecting Brand Name: Guide for Beginners

If you don’t register your brand name, someone else can. This fact should grab your attention because any imitation of your product or service offering can put your business at risk. Registering your trademark gives you exclusive rights to your product or service, which creates a unique selling point on the market and guarantees permanent protection against possible imitations.

The trademark registration process can be time-consuming and involve bureaucratic challenges. But don’t worry, in this article, we will guide you step-by-step through the registration process. We’ll cover everything from verifying registration availability to obtaining your trademark certificate.

By registering your trademark, you can protect your brand and differentiate yourself from competitors. So start the process today to secure your business’s future success.

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How to Use an Empathy Map for Your Marketing

Many marketers see being able to empathize well with their target group and/or the mindset of potential customers as the key to sales success. After all, you can only offer user-centricity and tailor-made problem solutions if your company understands its customers.

What really drives your customers, what problems do they have and how can you solve them better? The Empathy Map answers these questions for you. With their help, you illuminate what a customer perceives, what he thinks, and what emotions drive him. In this way, you can make your offer even more valuable for them.

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Maximizing Corporate Success with Nurturing Strategies

Lead generation is a matter of course in online marketing strategy because leads are of great importance for business success. And what comes after that? Very few leads are immediately ready to buy. But how can you positively influence the willingness to buy? So there are enough obvious reasons for your company to generate an efficient lead-nurturing strategy. Here you can find out what exactly is meant by lead nurturing. This article is also intended to deal with sensible measures that are part of a professional lead nurturing strategy. So you can put together your own tactics.

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Marketing via LinkedIn: Tips, Strategies, Pitfalls

Anyone who wants to do B2B marketing these days cannot avoid LinkedIn. The largest business network in the world offers you the opportunity to get in touch with more than 645 million members worldwide. That is why many companies cleverly use marketing via LinkedIn.

The platform is also ideal for recruiting and networking with experts, potential business partners, or customers. There are several advantages for companies to create a complete company page and actively fill it with content.

As is so often the case, there are a few things to consider. In this article, you will learn why LinkedIn is important for your marketing and how you can recognize a good company page. We then explain which tips will help you become really successful on the platform – and where stumbling blocks lurk.

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Sentiment analysis: definition, methodologies and useful tools

Every company wants to know what customers or competitors are thinking. However, this is not easy, as there are often several channels where users can leave their opinions. Sentiment analysis is a marketing method to find out the attitude (positive, negative) of contact persons. On this basis, the mood can ultimately be read.

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Objection Handling: How to Convince Your Customers?

In a sales talk, it rarely happens that the customer makes a purchase decision right away. He first wants to be convinced, because, in addition to your solution, he can choose from many competing offers. So why should he buy from you? You have to provide compelling arguments for that or do a bit of objection handling.

But no matter how convincing your explanations may be – almost every customer will still confront you with objections. It is best to prevent this with your conclusive argumentation, but you should also be prepared for the typical contradictions. With the appropriate answering and questioning techniques, you can then counter effectively and refute doubts over the long term. In most cases, quick-wittedness does not come from the hips but requires training.

Here you can find out which objections you have to reckon with in the sales pitch and how you can best react to them. Because targeted objection handling is already half the sale.

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Identify Target Group for Social Media Platforms

When you’re starting out with social media marketing, you can’t serve every social media site with content. If the appropriate personnel is not available, this will also be difficult later on. The good news is, you don’t have to cover all social networks to reach your target group. In fact, it’s extremely important that you focus on the platforms where people receptive to your brand message are hanging out. In this blog, we’ll tell you how to identify your target group for social media platforms.

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